All Aboard!  The Polar Express:  An IMAX 3D Experience will delight kids and adults this holiday season when it arrives at Entergy IMAX® Theatre on Friday, November 25.  Located next door to Audubon Aquarium of the Americas at 1 Canal Street, Entergy IMAX® Theatre combines the visual power of a five-and-a-half story screen with dynamic sound to put you in the middle of the action.

As the first full-length feature ever converted into IMAX® 3D, the film opened in 2004 to great critical acclaim and has grossed more than $60 million in IMAX box office since that time, cementing its place as the highest-grossing IMAX DMR® (digitally re-mastered) film to date.  In recognition of its enduring popularity, Entergy IMAX® Theatre welcomes The Polar Express for an exclusive IMAX-only engagement.

Audiences will become totally immersed in the IMAX 3D presentation, digitally re-mastered using proprietary IMAX 3D DMR™ technology, grasping at falling snowflakes, ducking as the train screeches into their lap and feeling the howl of the steam whistle via state-of-the-art digital surround sound.

“When I saw the tests for The Polar Express in IMAX 3D, I was excited that audiences would be able to experience the movie this way,” said director Robert Zemeckis.  “The 3D adds incredible depth and allows the viewers to experience the visual splendor and amazing adventure of this classic story in a way which should create a really memorable experience, not only this holiday season but for years to come.”

The Academy Award-winning team of Tom Hanks and director Robert Zemeckis (Forrest Gump, Cast Away) reunited for this inspiring holiday adventure based on the classic Caldecott Medal-winning children’s book by Chris Van Allsburg. When a doubting young boy takes an extraordinary train ride to the North Pole, he embarks on a journey of self-discovery that shows him that the wonder of life never fades for those who believe.

Entergy IMAX® Theatre prices are $9.95 for adults, $8.95 for seniors and $6.95 for children and $5.00 for Audubon Nature Institute members.  Entergy IMAX® Theatre is located at 1 Canal Street, New Orleans, LA 70130.